A sleep aid that replaced the pill with a midnight snack you actually look forward to.
Muffinzzz needed a mascot and packaging for their nighttime mini muffin bites — a sleep aid replacing melatonin gummies without the grogginess. The challenge: make a functional product feel warm, playful and genuinely desirable.
A koala in pyjamas. Sleepy, soft and immediately loveable. The whole identity leans into the cosy ritual of winding down — making Muffinzzz feel less like a supplement and more like a treat you actually look forward to before bed.
Mascot illustration, packaging design and supporting brand assets for Muffinzzz nighttime mini muffin bites.
