A human tear eyedrop brand. Because your emotions deserved a product line.
Born Ugly set the challenge: sell the unsellable. Take something nobody wants, something awkward, something society doesn't talk about — and turn it into a brand people actually want to buy.
Everyone cries. Nobody's selling it. Until now. Weep bottles human emotion and packages it like a wellness product. Three variants — Euphoria, Rage, Hysteria. The Emotional Emergency Kit. Everything you need for a full breakdown, nothing you asked for.
Full brand identity, three packaging variants with hand-drawn illustration, colour-coded tissues, and a street campaign — emergency boxes placed at crossings and bus stops. In case of emotional emergency. Break glass.
