Live Brief · Robot Food Creative Agency
Wakey Wakey!
A quirky lifestyle-led coffee brand structured around how you feel, not where the beans came from.
Initial Explorations & Research
The concept
Four blends built around real human situations: The All-Nighter, The Hangover, The Morning, and The Evening. Each pack has its own personality, its own illustration, its own painted texture — made using actual coffee as the medium. Plus an Emergency Pocket Coffee for when things get desperate.
The handcrafted aesthetic wasn't just a style choice — it was a brand statement. Every painted background and hand-drawn illustration communicates authenticity in a category full of corporate sameness.
What I delivered
Packaging for four blends, disposable coffee cups, a bundle gift box, branded delivery van, website concept, and motion advertising for train stations and tram stops.
The result
A brand that makes coffee feel human again — structured around lifestyle and need rather than origin and roast, with a handcrafted visual identity that's instantly recognisable and genuinely different from anything else on the shelf.
