Exotic pet insurance that actually feels like it gets your pets.
Build a brand for an exotic pet insurance service — snakes, parrots, and everything wonderfully in between. Insurance is traditionally dry and intimidating. This one couldn't be.
One tension to solve: credibility vs playfulness. Professional enough to handle something as serious as insurance. Vibrant enough to reflect the world of exotic pet ownership. The result takes the pets seriously — not the industry.
Brand identity and logo, tone of voice, UI/UX website design, billboard and poster advertising, and packaging for three categories of exotic pet treats.
