Giving teens the freedom to travel. Giving parents the control to let them.
Wise challenged designers to persuade parents of 15–17 year olds to set up Young Explorer for their kids — without being able to market directly to teens.
Wise Travel Mode — a feature built into the existing app. Teens plan trips and propose budgets. Parents review, approve and monitor in real time. Completed trips unlock collectible digital stamps and illustrated postcards. Responsible travel, rewarded.
The Young Explorer Passport — a physical companion distributed at airports and travel hubs — bridges the digital and physical experience and introduces families to Travel Mode together.
Dual interface feature design for teens and parents, collectible stamps and postcard system, physical Young Explorer Passport with peel-and-stick country stamps, and a public transport advertising campaign targeting parents directly.