Wise — Travel Mode

Wise challenged designers to create a campaign or experience that persuades parents of 15-17 year olds to set up the Young Explorer product for their kids — without marketing directly to teens.

My response was Wise Travel Mode — a new feature concept and campaign that gives teens the tools to plan and budget their own trips, while keeping parents fully informed, in control and reassured every step of the way.

Passport Design

The campaign

A public transport advertising campaign targets parents directly — placed in tube stations, trains and bus stops where parents commute, positioned at the exact moment they're thinking about their kids' independence. Bold, confident copy rooted in Wise's existing brand language.